How Do Consumers Use Mobile Banking?

Data Crunch

Banking

1. Which 3 mobile banking features do consumers consider to be critical? DOK 1

2. What percentage of consumers rated depositing checks as an “important” or “critical” feature? DOK 1

3. Which feature is the least important to consumers? Why might that be the case? DOK 2

4. Maha looks at this graph and says: “This survey shows that Americans really care about the security of their bank account” Do you agree or disagree with Maha’s conclusion? Explain your reasoning. DOK 3

5. How do you think this data would look if it only looked at how Gen Z uses mobile banking? Why? DOK 3 http://www.ngpf.org Last updated: 5/3/24